If your a band or artist you might be thinking of making or have made music videos. You will almost certainly want to upload these onto YouTube. Over 800 million people use YouTube, and you can attract a large amount of subscribers if you know how to manage your channel effectively. Here's how.
- Have a great video - This is the easiest and obvious way to get plenty of viewers and/or subscribers. Although it should not rest on the quality of the video alone. The music has to be good too, and the visuals should combine well with the music. This is what turns a good video into a highly memorable video, especially if the visuals are original. Try to avoid cliched videos - such as having the band play in the video, as this has been done millions of times and has absolutely no imagination to it.
- Have a few videos ready - If you only have one video uploaded then there's a good chance your online audience will lose interest, so make sure you have a few videos uploaded to keep them happy. There will inevitably be times when you don't have any new videos to upload, so during this time you should favourite videos on other channels that you like, preferably ones that are related to your own work.
- Keep your videos short - The reality of YouTube is that most people won't watch a 20 minute epic of your music, if you make it that long. Even at 5 minutes you may struggle to keep them watching for the whole duration. It's far easier to condense and make a great 2 or 3 minute video instead of making anything longer. You have only so much allocation time before your audience switches attention to another video.
- Include plenty of tags - Make sure you put plenty of words relevant to the video and your band in the tags option, so that you appear more in searches. This optimization is vital to ensure you reach a large audience.
- Have a short description - Most people only read the first two lines of the description box for each video, so make sure you post a link to your website and also to remind them to subscribe to your YouTube channel.
- Avoid automated YouTube plays - Many websites guarantee you a large amount of views or plays for your video in exchange for money. YouTube are trying to crack down on this, and if you try to pursue this option your video may be taken offline and they could suspend your channel.
- Consider collaborating - You can share ideas with other YouTube channel makers and explore new areas. With this idea you are creating leverage from your collaborators channel and so you will gain new subscribers to your channel, and vice versa.
- Always mention to subscribe - After every video you should remind your audience to subscribe to your channel, so they are kept informed about any new videos you've uploaded.
Those are useful points to make the best out of YouTube for you or band, and if you adapt to those then you will have a very successful YouTube channel.
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